Headline risk
8%
Low RiskPublic relations specialists
United States AI Work Index tracks this occupation on the shared structural baseline and then layers on local demand resilience, wages, and confidence.
Why This Score
Share of job tasks that overlap with current AI capabilities
Median annual wage
Projected employment change over 10 years
Typical preparation needed for this occupation
Occupation profile
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Task evidence
100% weighted task match · 38% effective coverage
Scores combine AI task overlap, human advantages, and local demand. How it works
United States Now
Median Wage
USD 69,780
Employment 2024
315.9K
Projected Change (2024–34)
4.8%
Openings (2024–34)
27.6K
Wage distribution
Demand outlook
Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Role Profile
Tasks
- 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source. AI use: 98%
- 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. AI use: 92%
- 3. Post and update content on the company's Web site and social media outlets. AI use: 0%
- 4. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. AI use: 0%
- 5. Write press releases or other media communications to promote clients. AI use: 74%
- 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. AI use: 0%
Technologies
Requirements
Work context
Worker profile
Median age 40.1 · 135K employed
Under 25: 12% · 25–54: 76% · 55+: 13%
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Source coverage
11/11 source families · O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Mapping quality
crosswalk_exact · employment series present
Narrative & sources
Public relations specialists create and maintain a positive public image for the clients they represent.
Public relations specialists work for a variety of organizations, including schools, media buyers, and professional associations. They usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.
Public relations specialists typically need a bachelor's degree to enter the occupation.
The median annual wage for public relations specialists was $69,780 in May 2024.
Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Published limitations
This page shows the local country layer, not realised individual job outcomes. The global structural baseline is shared across countries; only the local demand and wage layer changes here.
Built from O*NET occupation descriptions, task statements, technology skills, work context, Job Zones, Anthropic task penetration, BLS OEWS wages, BLS projection tables, BLS ORS requirements, BLS OOH narrative content, BLS skills data, and BLS CPS occupation age tables.