Headline risk
18%
Moderate RiskMarketing Manager
This page reuses the same role shell as Singapore, but the component occupations are mapped onto the United States layer so the score, context, and support bundle reflect US public evidence.
Why this score
81% of tasks overlap with current AI
68% human advantage from judgment & presence
64% demand buffer from the local labour market
These factors combine multiplicatively — larger bars do not mean proportionally larger contributions to the final score.
Weighted overlap across component occupations
Human coordination and physical presence protection
Blended local-market buffer for this role
Component coverage and mapping quality
Workflow profile
Heuristic workflow context blended from the role mix. This explains the score; it is not used as a direct local-market forecast.
Workflow dimensions (0 = low, 1 = high)
United States support
Evidence bundle
Weighted task overlap from O*NET statements and Anthropic penetration
Median annual wage from BLS OEWS
Employment projections and openings from BLS
Preparation and entry requirements from O*NET and BLS
Support snapshot
Job zone
4The occupation usually needs substantial preparation and experience.
Median wage
USD 69,780USD 51,970 to USD 95,940
Openings
27.6K4.8% projected change
Median age
40.1135K employed
Occupation profile
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
Job Zone 4 · Moderate preparation
The occupation usually needs substantial preparation and experience.
Task primitives
Matched task weight share: 100% · Effective coverage: 38%
Concentration: 15%
Wage context
Median annual
USD 69,780
Mean annual
USD 80,310
Hourly median: USD 34
Employment: 280,590 workers
10th percentile: USD 40,750
90th percentile: USD 129,480
Demand outlook
2024 employment
315.9K
2034 employment
331.0K
Openings: 27.6K
Projected change: 4.8%
Education: Bachelor's degree
Work experience: None
On-the-job training: None
Median wage in projections: USD 69,780
Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Requirements and friction
Credentials: <0.5% · Credentials: >99.5% · Credentials: <0.5%
Narrative and skills
Public relations specialists create and maintain a positive public image for the clients they represent.
Public relations specialists work for a variety of organizations, including schools, media buyers, and professional associations. They usually work in offices, but they also deliver speeches, attend meetings and community activities, and occasionally travel.
Public relations specialists typically need a bachelor's degree to enter the occupation.
The median annual wage for public relations specialists was $69,780 in May 2024.
Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Jobs: 315,900
Median pay: USD 69,780
Employment outlook: Employment of public relations specialists is projected to grow 5 percent from 2024 to 2034, faster than the average for all occupations.
Openings: 15,000
Tasks and tools
- 1. Respond to requests for information from the media or designate an appropriate spokesperson or information source. · AI use 98%
- 2. Plan or direct development or communication of programs to maintain favorable public or stockholder perceptions of an organization's accomplishments, agenda, or environmental responsibility. · AI use 92%
- 3. Post and update content on the company's Web site and social media outlets. · AI use 0%
- 4. Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups. · AI use 0%
- 5. Write press releases or other media communications to promote clients. · AI use 74%
- 6. Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions. · AI use 0%
Work context
- E-Mail: 5.0/5
- Face-to-Face Discussions with Individuals and Within Teams: 4.8/5
- Telephone Conversations: 4.8/5
- Time Pressure: 4.5/5
- Work With or Contribute to a Work Group or Team: 4.5/5
- Contact With Others: 4.4/5
Tech density
6/6
6 hot · 6 in demand
Work pace
4.7/5
Average of the strongest work-context signals.
Worker profile
Median age: 40.1
Total employed: 135K · Under 25: 12% · 25 to 54: 76% · 55+: 13%
Support note
Built from O*NET occupation descriptions, task statements, technology skills, work context, Job Zones, Anthropic task penetration, BLS OEWS wages, BLS projection tables, BLS ORS requirements, BLS OOH narrative content, BLS skills data, and BLS CPS occupation age tables.
Source vintage
O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Component occupations
Marketing manager
n/a · 50% weight
Marketing manager
Public relations specialists
27-3031 · 30% weight
Marketing strategy/planning professional
Support bundle: Moderate preparation
Public relations specialists
27-3031 · 20% weight
Digital marketing professional
Support bundle: Moderate preparation
Methodology
Shared spine
structural_pressure = exposure × (1 - bottleneck)
Country layer
headline_risk = structural_pressure × (1 - country_demand_resilience)
Published limitations
This is a synthetic role view built from mapped occupations. It reuses the same shell and visual components as the Singapore role pages, but only the US sources that actually exist are rendered here.