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AI Work Index

Headline risk

37%

High Risk

Content Strategist

United States3 occupations blended

AI displacement pressure score based on US employment data, wages, and demand signals. Built from 3 related occupations weighted by relevance.

Median wage: USD 72,270135.4 currentConfidence medium

Why this score

Exposure 88%

Share of tasks AI can handle today

Bottleneck 39%

Work that requires human presence or coordination

Demand resilience 33%

How strong local hiring demand is for this role

Confidence 65%

How complete the underlying data is

Workflow profile

How this role's daily work breaks down across different dimensions.

CreativeAmbiguityInstitutionalRelationshipsRegulatoryPhysicalCoordinationTool Speed

Workflow dimensions (0 = low, 1 = high)

US employment data

Employment overview

AI task overlap 100%

Share of job tasks AI can currently perform

Median wage USD 72,270

Annual median wage

Demand outlook 4%

Projected employment change 2024–2034

Preparation Zone 4/5

Education and training typically needed

Data coverage
11/11 sources available Last updated: O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration

Key metrics

Job zone

4

The occupation usually needs substantial preparation and experience.

Median wage

USD 72,270

USD 52,890 to USD 98,320

Openings

13.4K

3.6% projected change

Median age

44.7

234K employed

What this job involves

Originate and prepare written material, such as scripts, stories, advertisements, and other material.

Entry requirements: Moderate preparation

The occupation usually needs substantial preparation and experience.

Wage context

Median annual

USD 72,270

Mean annual

USD 85,780

10th percentile: USD 41,080

25th percentile: USD 52,890

75th percentile: USD 98,320

90th percentile: USD 133,680

Hourly median: USD 35

Employment: 47,800 workers

Demand outlook

Current employment

135.4K

Projected employment

140.3K

Openings: 13.4K

Projected change: 3.6%

Education: Bachelor's degree

Work experience: None

On-the-job training: Long-term on-the-job training

Median wage: USD 72,270

Employment of writers and authors is projected to grow 4 percent from 2024 to 2034, about as fast as the average for all occupations.

Workforce profile

Based on a survey of workers currently in this occupation.

Protects from AI displacement

  • Can telework <0.5% of workers
  • License required 15.1% of workers

Supports career resilience

  • Verbal interaction 79.7% of workers

Typical background

  • Certificate <10% of workers

Other characteristics

  • Specific vocational preparation <10% of workers
  • Adaptability: Work schedule variability 78.2% of workers
  • Pace: Control of workload 84.9% of workers
  • Work reviewed <5% of workers

Day-to-day work

Writing and readingAdaptabilitySpeaking and listening

Writers and authors develop written content for various types of media.

Writers and authors may work anywhere they have access to a computer. Many writers and authors are self-employed.

A college degree in English, communications, or journalism is generally required for a full-time position as a writer or author. Experience gained through internships or any writing that improves skill, such as blogging, is beneficial.

Key tasks

  • 1. Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive or critical analyses, and essays. · AI can do 0%
  • 2. Revise written material to meet personal standards and to satisfy needs of clients, publishers, directors, or producers. · AI can do 82%
  • 3. Develop factors such as themes, plots, characterizations, psychological analyses, historical environments, action, and dialogue to create material. · AI can do 0%
  • 4. Prepare works in appropriate format for publication, and send them to publishers or producers. · AI can do 0%
  • 5. Choose subject matter and suitable form to express personal feelings and experiences or ideas, or to narrate stories or events. · AI can do 0%
  • 6. Conduct research to obtain factual information and authentic detail, using sources such as newspaper accounts, diaries, and interviews. · AI can do 0%

Tools commonly used

Adobe Creative Cloud software · trendingAdobe Photoshop · trendingCanva · trendingMicrosoft Excel · trendingMicrosoft Office software · trendingMicrosoft PowerPoint · trending

Work environment

  • E-Mail 5.0/5
  • Contact With Others 4.9/5
  • Time Pressure 4.7/5
  • Telephone Conversations 4.7/5
  • Determine Tasks, Priorities and Goals 4.6/5
  • Freedom to Make Decisions 4.6/5

Who does this work

Median age: 44.7

234K employed · Under 25: 3% · 25–54: 69% · 55+: 27%

Data sources: O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration

Component occupations

Writers and authors

27-3043 · 40% weight

Open

Content writer

Support bundle: Moderate preparation

Public relations specialists

27-3031 · 30% weight

Open

Digital marketing professional

Support bundle: Moderate preparation

Public relations specialists

27-3031 · 30% weight

Open

Marketing strategy/planning professional

Support bundle: Moderate preparation

How this score works

The score measures how much this role's tasks overlap with current AI capabilities, adjusted for human-only requirements and local job market demand. This is a structural pressure estimate, not a prediction of job losses. Learn how scores work →