Advertising/Public relations manager
AI displacement risk
12%
Range 9.48–14.50%
Advertising/Public relations manager has 72% AI task overlap but 70% human bottleneck protection — lower risk than 55% of occupations in the live market. AI is more likely to enhance this role than replace it.
Managers·SGD 8,514/mo (5,943–13,333)·~8.6K workers in SG·Updated 2026-06-11
Structural pressure, not a prediction of job loss. Displacement tends to arrive through slower hiring, wage compression and role redesign before layoffs.
Why This Score
72% of tasks overlap with current AI
70% human advantage from judgment & presence
58% demand buffer from the local labour market
AI usage 14pp below theoretical exposure
On the Jobs in Demand list — government recognises hiring need
These factors interact with each other — the final score is not a simple sum of these bars.
How much AI overlaps with this job's tasks, offset by human advantages and local demand. Score stability: watch. How this works
Tasks AI can handle
With 72% AI task overlap (based on Felten AIOE, Anthropic Economic Index, Eloundou GPT exposure, and ILO occupational exposure), the Advertising/Public relations manager tasks most exposed include: market research summaries, competitive analysis, user feedback synthesis, roadmap documentation, and metrics dashboard generation.
What AI can't do here
At 70% human bottleneck protection, the tasks that remain hardest to automate for Advertising/Public relations manager include: vision-setting, prioritization under ambiguity, stakeholder alignment, go-to-market judgment, and making trade-offs between competing business objectives.
Main insulation channels: Non-routine work + Deep preparation — the work-context dimensions behind this occupation's human bottleneck.
Skills to focus on
Sources: Felten AIOE (2021), Anthropic Economic Index (2026), Eloundou GPT Exposure (Science, 2024), ILO GenAI (2025), Pizzinelli et al. bottleneck model. Full methodology.
Singapore Now
Current labour market conditions and how they affect this role.
Cooling, but not collapsing. Vacancies and re-entry are softer, yet retrenchment remains low and hiring still exceeds resignations.
Vacancy
3.1%
↓ 3.1% YoY
Hiring
1.5%
vs 0.9% resign
Retrenchment
1.5
per 1,000 · low
Re-entry
67.7%
find work in 12mo· -5.3pp
Professionals, Managers, Executives & Technicians · 2025 Q4
Top Industries
Industry vacancy overlays use the latest published detailed cross-tab, which can lag the main labour monitor.
What You Can Do
Advertising/Public relations manager has some offset potential, but it depends on task redesign holding up in practice and on workers clearing the main switching frictions.
Published transition support
Related roles you could transition to
Similarity-basedCompare within Managers
See how this compares to similar occupations
Compare with... →Classification
Higher risk than 45% of occupations · V7 structural score
Raw scores
AIOE 1.294 · θ 0.704 · C-AIOE 1.011
Stability
watch · Optimistic 11% · Pessimistic 16%
Score range (best/worst case)
Exposure 66–78% · Net risk 9.48–14.50%
Scoring basis
V7 structural score. Uses task-concentration-weighted exposure, human bottleneck, and demand resilience. V6 baseline fields are retained for release-to-release comparison.-1.5pp versus retained V6 baseline.
Wage range (SGD/mo)
25th 5,943 · Median 8,514 · 75th 13,333
Evidence & sources
Data matching
direct · SSOC 12221
Jobs in Demand: exact match
Real-world AI usage: -14% vs estimated
Data quality
89% · Matching 1.00 · Market data 0.85 · Freshness 0.84
Task-weighted shadow evidence is not active for this occupation yet.
AI overlap by data source
Weights: aioe 24% · anthropic 26% · eloundou 25% · ilo 26%
Tools & offset factors
Common tools (O*NET proxy)
What helps
- A meaningful share of the work can likely be reorganized around AI rather than removed outright.
Worker profile & local context
- Vacancy rate is 3.1% and was essentially flat versus last quarter.
- Hiring read: recruitment is running above resignation (1.5% vs 0.9%).
- Retrenchment was low at 1.5 per 1,000 employees.
- 67.7% of retrenched workers re-entered employment within 12 months.
- Employer pressure is low, based on 1 recent Singapore-relevant company signals.
Worker profile
Gender mix
50% male / 50% femalePublished Singapore worker composition for the detailed occupation family 12 Administrative & Commercial Managers.
Employment structure
More self-employed79% employees, 21% employers or self-employed workers.
Work arrangement
Mostly full-time3% part-time and 97% full-time in 2025.
Age profile
Mid-career heavy2% aged 15 to 29, 58% aged 30 to 49, and 40% aged 50 or older.
Qualification mix
Degree-heavyDegree 73%; Diploma / professional qualification 14%.
Gross wage by sex
Near parityPublished June 2024 gross wage medians: male $8,775, female $8,500.
Where this work is concentrated
Top planning areas
Bedok, Sengkang, Hougang20% of workers in this occupation group live in these three planning areas.
Residential concentration
Broadly distributed30% live across the top five planning areas in the 2020 Census.
Commute pattern
Shorter commutesEstimated average commute 32.0 minutes. 21% take 46 minutes or more.
Role profile
How this role's work breaks down across key dimensions. This is a general profile, not an individual measurement.
Workflow dimensions (0 = low, 1 = high)
How this changes by career stage
Senior workers benefit from institutional knowledge and judgment that AI cannot replicate. Entry-level roles have higher task overlap with AI.
Frequently asked questions
Will AI replace Advertising/Public relations manager?
Advertising/Public relations manager has 72% AI task overlap but 70% human bottleneck protection — lower risk than 55% of occupations in the live market. AI is more likely to enhance this role than replace it. Net displacement risk: 12% (Low). Median wage: SGD 8,514/month.
What is the AI risk score for Advertising/Public relations manager?
Advertising/Public relations manager has an AI displacement risk of 12%, rated Low. AI task overlap: 72%. Human advantage: 70%. Local demand buffer: 58%.
What career transitions are available for Advertising/Public relations manager?
Advertising/Public relations manager has modeled transition pathways to related occupations. The strongest adjacent pathway is Research and development manager, based on skill and wage similarity (model-estimated). Transition scoring accounts for wage preservation, training ease, and destination quality.
How does Advertising/Public relations manager salary compare in the live market?
Advertising/Public relations manager earns a median gross wage of SGD 8,514/month in the live market (25th-75th percentile: SGD 5,943-13,333). This is 89% above median across all 562 scored occupations, and 4% above group median within Managers occupations.