Structural pressure
12%
Low RiskLikely range
9–16%
Advertising/Public relations manager
Managers · SGD 8,514/mo (89% above median)
This model suggests AI is more likely to enhance Advertising/Public relations manager than replace it. high exposure, but strong human bottlenecks mean AI augments rather than substitutes.
Why This Score
72% of tasks overlap with current AI
77% human advantage from judgment & presence
67% demand buffer from SG labour market
AI usage 14pp below theoretical exposure
Listed on JiD — active government demand recognition
These factors combine multiplicatively — larger bars do not mean proportionally larger contributions to the final score.
Exposure × (1 − Bottleneck) × Market Modifier. Band stability: watch. How this works
Tasks AI can handle
Market research summaries, competitive analysis, user feedback synthesis, roadmap documentation, and metrics dashboard generation.
Where humans stay essential
Vision-setting, prioritization under ambiguity, stakeholder alignment, go-to-market judgment, and making trade-offs between competing business objectives.
Skills to focus on
Common tools in similar work
Derived from matched O*NET technology-skill profiles.
Singapore Reality
Current Singapore signal
Labour now, industry footprint, and a directional 12-month read.
The Professionals, Managers, Executives & Technicians labour market is weak. Vacancy rate is 3.1% and was essentially flat versus last quarter. recruitment is running above resignation (1.5% vs 0.9%). employer pressure is low.
Vacancy rate
3.1%
↓ 3.1% year-on-year
Hiring balance
1.5%
recruit vs 0.9% resign
Retrenchment
1.5 per 1,000
Low incidence
Professionals, Managers, Executives & Technicians data · Q4 2025 full
Top Industries
Where this work is concentrated
Wholesale & Retail Trade
83.7K
↓ cooling
Top 5 vacancy sector
Financial & Insurance Services
62.3K
↓ cooling
Professional Services
43.0K
→ stable
Top 4 vacancy sector
Industry vacancy overlays use the latest published detailed cross-tab (2025 QQ), which can lag the main labour monitor.
12-Month Outlook
Rule-based, not a prediction
What To Do Next
Advertising/Public relations manager has some offset potential, but it depends on task redesign holding up in practice and on workers clearing the main switching frictions.
What helps
- A meaningful share of the work can likely be reorganized around AI rather than removed outright.
Easier Switch
Research and development manager 71%Strategic planning manager 70%Risk management manager 69%Research and development manager
easy transition · 71% match
Strategic planning manager
moderate transition · 70% match
Risk management manager
moderate transition · 69% match
Policy manager
moderate transition · 68% match
Merchandising/Category manager
moderate transition · 67% match
Customer service manager
moderate transition · 66% match
Marketing manager
moderate transition · 64% match
Industrial relations manager
moderate transition · 63% match
See how this compares to similar occupations
Compare with... →Evidence
Crosswalk: direct · SSOC 12221
Jobs in Demand: exact match
Anthropic: -14pp vs theory
Raw Scores
AIOE 1.294 · θ 0.718 · C-AIOE 0.944
Stability
watch · Optimistic 9% (Low) · Pessimistic 16% (Moderate)
Confidence
88% · Crosswalk 0.97 · Market 0.85 · Fresh 0.84
Wage (SGD/mo)
25th 5,943 · Median 8,514 · 75th 13,333