Skip to content
AI Work Index

Headline risk

16%

Moderate Risk

Business Development Manager

United States role viewSynthetic blend · 3 occupationsISCO 1221

This page reuses the same role shell as Singapore, but the component occupations are mapped onto the United States layer so the score, context, and support bundle reflect US public evidence.

Median wage: USD 126,96027 currentConfidence medium

Why this score

Exposure 77%

Weighted overlap across component occupations

Bottleneck 74%

Human coordination and physical presence protection

Demand resilience 17%

Blended local-market buffer for this role

Confidence 76%

Component coverage and mapping quality

Workflow profile

Heuristic workflow context blended from the role mix. This explains the score; it is not used as a direct local-market forecast.

CreativeAmbiguityInstitutionalRelationshipsRegulatoryPhysicalCoordinationTool Speed

Workflow dimensions (0 = low, 1 = high)

United States support

Evidence bundle

Task coverage 100%

Weighted task overlap from O*NET statements and Anthropic penetration

Wage context USD 126,960

Median annual wage from BLS OEWS

Demand outlook -2%

Employment projections and openings from BLS

Preparation Job Zone 4

Preparation and entry requirements from O*NET and BLS

Support sources
11/11 source families Updated from O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration

Support snapshot

Job zone

4

The occupation usually needs substantial preparation and experience.

Median wage

USD 126,960

USD 85,990 to USD 178,570

Openings

2.1K

-2.2% projected change

Median age

38.2

61K employed

Occupation profile

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Job Zone 4 · Moderate preparation

The occupation usually needs substantial preparation and experience.

Task primitives

Matched task weight share: 100% · Effective coverage: 20%

Concentration: 26%

Wage context

Median annual

USD 126,960

Mean annual

USD 149,270

Hourly median: USD 61

Employment: 21,100 workers

10th percentile: USD 63,000

90th percentile: —

Demand outlook

2024 employment

27.0K

2034 employment

26.4K

Openings: 2.1K

Projected change: -2.2%

Education: Bachelor's degree

Work experience: —

On-the-job training: None

Median wage in projections: USD 126,960

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.

Requirements and friction

Telework: 26.5%Telework: 73.5%Credentials: 7.4%Credentials: 92.6%Credentials: <0.5%Credentials: >99.5%Credentials: 2.6%Credentials: 97.4%

Telework: 26.5% · Telework: 73.5% · Credentials: 7.4%

Narrative and skills

AdaptabilitySpeaking and listeningProblem solving and decision making

Advertising, promotions, and marketing managers plan programs to generate interest in products or services.

Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.

Advertising, promotions, and marketing managers typically need a bachelor&rsquo;s degree. They also typically need work experience in a related occupation.

The median annual wage for advertising and promotions managers was $126,960 in May 2024.

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.

Jobs: 434,000

Median pay: USD 159,660

Employment outlook: Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.

Openings: 26,100

Tasks and tools

  • 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. · AI use 79%
  • 2. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. · AI use 0%
  • 3. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. · AI use 0%
  • 4. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. · AI use 0%
  • 5. Coordinate with the media to disseminate advertising. · AI use 0%
  • 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. · AI use 0%
Google Analytics · hot · in demandMicrosoft Excel · hot · in demandMicrosoft Office software · hot · in demandMicrosoft Outlook · hot · in demandMicrosoft PowerPoint · hot · in demandSalesforce software · hot · in demand
AdaptabilitySpeaking and listeningProblem solving and decision making

Work context

  • E-Mail: 5.0/5
  • Face-to-Face Discussions with Individuals and Within Teams: 4.9/5
  • Telephone Conversations: 4.8/5
  • Contact With Others: 4.7/5
  • Indoors, Environmentally Controlled: 4.6/5
  • Work With or Contribute to a Work Group or Team: 4.5/5

Tech density

6/6

6 hot · 6 in demand

Work pace

4.7/5

Average of the strongest work-context signals.

Worker profile

Median age: 38.2

Total employed: 61K · Under 25: 5% · 25 to 54: 84% · 55+: 13%

Support note

Built from O*NET occupation descriptions, task statements, technology skills, work context, Job Zones, Anthropic task penetration, BLS OEWS wages, BLS projection tables, BLS ORS requirements, BLS OOH narrative content, BLS skills data, and BLS CPS occupation age tables.

Source vintage

O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration

Component occupations

Advertising and promotions managers

11-2011 · 50% weight

Open

Business development manager

Support bundle: Moderate preparation

Advertising and promotions managers

11-2011 · 30% weight

Open

Sales manager

Support bundle: Moderate preparation

Management analysts

13-1111 · 20% weight

Open

Management consultant

Support bundle: Moderate preparation

Methodology

Shared spine

structural_pressure = exposure × (1 - bottleneck)

Country layer

headline_risk = structural_pressure × (1 - country_demand_resilience)

Published limitations

This is a synthetic role view built from mapped occupations. It reuses the same shell and visual components as the Singapore role pages, but only the US sources that actually exist are rendered here.