Headline risk
15%
Low RiskAdvertising and promotions managers
United States AI Work Index tracks this occupation on the shared structural baseline and then layers on local demand resilience, wages, and confidence.
Why This Score
Weighted task overlap from O*NET
Median annual from BLS OEWS
BLS employment projections
O*NET job zone level
Occupation profile
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Task evidence
100% weighted task match · 20% effective coverage
Method contract
structural_pressure = exposure × (1 - bottleneck)
headline_risk = structural_pressure × (1 - country_demand_resilience)
United States Now
Median Wage
USD 126,960
Employment 2024
27.0K
Projected Change
-2.2%
Openings
2.1K
Wage distribution
Demand outlook
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.
Role Profile
Tasks
- 1. Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies. AI 79%
- 2. Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised. AI 0%
- 3. Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications. AI 0%
- 4. Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals. AI 0%
- 5. Coordinate with the media to disseminate advertising. AI 0%
- 6. Coordinate activities of departments, such as sales, graphic arts, media, finance, and research. AI 0%
Technologies
Requirements
Work context
Worker profile
Median age 38.2 · 61K employed
Under 25: 5% · 25–54: 84% · 55+: 13%
Related
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Source coverage
11/11 source families · O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Mapping quality
crosswalk_exact · employment series present
Narrative & sources
Advertising, promotions, and marketing managers plan programs to generate interest in products or services.
Advertising, promotions, and marketing managers typically work in an office setting. They may travel to meet with clients or media representatives. Most of these managers work full time, and some work more than 40 hours per week.
Advertising, promotions, and marketing managers typically need a bachelor’s degree. They also typically need work experience in a related occupation.
The median annual wage for advertising and promotions managers was $126,960 in May 2024.
Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.
Published limitations
This page shows the local country layer, not realised individual job outcomes. The global structural baseline is shared across countries; only the local demand and wage layer changes here.
Built from O*NET occupation descriptions, task statements, technology skills, work context, Job Zones, Anthropic task penetration, BLS OEWS wages, BLS projection tables, BLS ORS requirements, BLS OOH narrative content, BLS skills data, and BLS CPS occupation age tables.