Marketing managers

United States AI Work IndexISCO 1221crosswalk_exact

United States AI Work Index tracks this occupation on the shared structural baseline and then layers on local demand resilience, wages, and confidence.

407 current · 433.7 projectedConfidence high

Why This Score

Tasks 100%

Share of job tasks that overlap with current AI capabilities

Wage $161K

Median annual wage

Demand 7%

Projected employment change over 10 years

Preparation Zone 4

Typical preparation needed for this occupation

Occupation profile

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Task evidence

100% weighted task match · 28% effective coverage

Scores combine AI task overlap, human advantages, and local demand. How it works

United States Now

Median Wage

USD 161,030

Employment 2024

407.0K

Projected Change (2024–34)

6.6%

Openings (2024–34)

34.3K

Wage distribution

Bottom 10%: USD 81,90025th pctl: USD 111,210Median: USD 161,03075th pctl: USD 211,080Top 10%: —

Demand outlook

Overall employment of advertising, promotions, and marketing managers is projected to grow 6 percent from 2024 to 2034, faster than the average for all occupations.

Education: Bachelor's degree Experience: —

Role Profile

Problem solving and decision makingAdaptabilitySpeaking and listening

Tasks

1. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. AI use: 73%
2. Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers. AI use: 81%
3. Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections. AI use: 0%
4. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services. AI use: 0%
5. Compile lists describing product or service offerings. AI use: 0%
6. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. AI use: 80%

Technologies

Atlassian JIRAMicrosoft ExcelMicrosoft Office softwareMicrosoft PowerPointSalesforce softwareStructured query language SQL

Requirements

Telework: 88.7%Telework: 11.3%

Work context

E-Mail 5.0/5

Telephone Conversations 4.9/5

Face-to-Face Discussions with Individuals and Within Teams 4.8/5

Work With or Contribute to a Work Group or Team 4.7/5

Determine Tasks, Priorities and Goals 4.6/5

Contact With Others 4.6/5

Worker profile

Median age 38.9 · 669K employed

Under 25: 6% · 25–54: 83% · 55+: 11%

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