Headline risk
6%
Low RiskMarket research analysts and marketing specialists
United States AI Work Index tracks this occupation on the shared structural baseline and then layers on local demand resilience, wages, and confidence.
Why This Score
Share of job tasks that overlap with current AI capabilities
Median annual wage
Projected employment change over 10 years
Typical preparation needed for this occupation
Occupation profile
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
Task evidence
100% weighted task match · 51% effective coverage
Scores combine AI task overlap, human advantages, and local demand. How it works
United States Now
Median Wage
USD 76,950
Employment 2024
941.7K
Projected Change (2024–34)
6.7%
Openings (2024–34)
87.2K
Wage distribution
Demand outlook
Employment of market research analysts is projected to grow 7 percent from 2024 to 2034, much faster than the average for all occupations.
Role Profile
Tasks
- 1. Prepare reports of findings, illustrating data graphically and translating complex findings into written text. AI use: 88%
- 2. Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click. AI use: 93%
- 3. Manage tracking and reporting of search-related activities and provide analyses to marketing executives. AI use: 0%
- 4. Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimization (SEO) or for display and usability on internet-connected devices. AI use: 86%
- 5. Participate in the development or implementation of online marketing strategy. AI use: 0%
- 6. Optimize Web site exposure by analyzing search engine patterns to direct online placement of keywords or other content. AI use: 94%
Technologies
Requirements
Work context
Worker profile
Median age 38.5 · 542K employed
Under 25: 12% · 25–54: 74% · 55+: 14%
Related
No direct US role match is available yet for this occupation.
Source coverage
11/11 source families · O*NET 30.2 / OEWS 2024 / ORS 2025 / OOH 2025-08-28 / Projections 2024-34 / CPS 2025 / Anthropic task penetration
Mapping quality
crosswalk_exact · employment series present
Narrative & sources
Market research analysts study consumer preferences, business conditions, and other factors to assess potential sales of a product or service.
Because most industries use market research, these analysts are employed throughout the economy. Most analysts work full time during regular business hours.
Market research analysts typically need a bachelor’s degree. Some employers require or prefer that job candidates have a master’s degree.
The median annual wage for market research analysts was $76,950 in May 2024.
Employment of market research analysts is projected to grow 7 percent from 2024 to 2034, much faster than the average for all occupations.
Published limitations
This page shows the local country layer, not realised individual job outcomes. The global structural baseline is shared across countries; only the local demand and wage layer changes here.
Built from O*NET occupation descriptions, task statements, technology skills, work context, Job Zones, Anthropic task penetration, BLS OEWS wages, BLS projection tables, BLS ORS requirements, BLS OOH narrative content, BLS skills data, and BLS CPS occupation age tables.